We are insurance experts that prioritize helping homeowners make better decisions about their insurance to avoid adverse outcomes from having the wrong coverage.
We provide the resources necessary to make informed decisions rather than focus solely on price and can customize this for one’s individual circumstances. See here for an example.
The problem of underinsurance continues to get worse. First, insurers have meaningfully reduced coverage in recent years. Additionally, inflation and climate change create more risk for homeowners.
Our CEO is Ian Gutterman and our COO is Jim Farmer. You can read more about them here.
No, we will operate as an independent insurance agency selling personal lines products (home, auto, umbrella, etc.) for other carriers online.
We will earn a commission when we sell a policy.
No, we believe general information should be a free resource for consumers. We also can provide personalized advice if you buy a policy.
Our most important metric is lifetime value of a customer (LTV). We can improve our LTV by increasing our retention, lowering our customer acquisition cost, and increasing our sales of non-home products such as auto.
We are focused on cash flow and limiting the amount of burn needed before becoming self financing.
We have launched a seed round for up to $2M. Contact us for an investor meeting if you'd like to learn more.
Our priorities are making key hires, establishing an advertising budget, and opening the agency.
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