Ian Gutterman

Ian Gutterman is an accomplished investor and thought leader in the insurance space.

He brings twenty years of experience as an investor in insurance companies to Informed

giving him unique insights into where change is needed...and possible.

He also has written extensively on insurance topics, some of which you can find on our

Ian created Informed because he believes homeowners deserve a better experience from

their insurance company. By providing customers more information and more product options,

Informed makes sure homeowners get the coverage they need at an affordable price.

Ian can be reached at ian@joininformed.com and

James Farmer

Jim Farmer is a recognized insurance industry veteran and has successfully served

in numerous executive-level roles within Property & Casualty insurance carriers,

most recently as the Property Product Line leader at USAA.

Prior to joining USAA, Jim served in an array of personal lines product management roles

at Farmers Insurance, QBE, Esurance and Nationwide Insurance, among other industry

leading firms. Jim has also served in functional leadership roles in Finance, Claims,

Underwriting, and Information Technology.

Jim has deep technical knowledge and experience with Homeowners insurance and

has successfully launched and turned around numerous insurance programs across

the United States.

Jim can be reached at jim@joininformed.com and

Denise Lauer is a highly regarded marketing leader with over twenty years of experience

strengthening brands. Most recently, she served as the first CMO of Morton Salt where she

developed successful strategies to expand the reach of the brand and accelerate growth.

Prior to Morton, Denise held a variety of roles focused on shaping brands for the future

including Pepsi/Quaker Foods, FedEx, and Eaton.

Denise is known for her strategic mindset, innovative spirit, boundless creativity, and

positive spirit. Her success in building brands, strategies, and teams is well suited to

developing and growing the Informed brand.

Denise can be reached at denise@joininformed.com and