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Informed Insurance
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Our Views

We are outspoken in our views of the insurance and insuretech industry.


You can see some of our content below to get a sense for how 

we think and how we plan to help homeowners.


You can find more of our industry thoughts at www.iansbnr.com and

more of our homeowners content at www.informedinsurance.com

The Informed Story

The following posts are a summary of our operating philosophy, business model, and progress so far.

Home Insurance Analysis

Avoiding Underinsurance

Unknown Risks Homeowners Bear

Unknown Risks Homeowners Bear

Find out common ways you can end up underinsured and how to fix it.

https://www.informedinsurance.com/why-most-homes-are-underinsured/

Unknown Risks Homeowners Bear

Unknown Risks Homeowners Bear

Unknown Risks Homeowners Bear

Insurers have taken coverage away from homeowners without disclosing it, thus increasing tail risk for their customers.

https://www.informedinsurance.com/shrinkflation-in-insurance-its-a-thing/

Insurance Agent Conflicts

Unknown Risks Homeowners Bear

Insurance Agent Conflicts

Insurance agents don't always put your best interest first.

https://www.informedinsurance.com/5-things-your-insurance-agent-most-likely-wont-tell-you

Insuretech Analysis

Startup Framework

Startup Framework

Startup Framework

These are our big picture thought pieces on what makes for a successful startup:

https://www.iansbnr.com/the-insuretech-tortoise-vs-the-insuretech-hare/

https://www.iansbnr.com/insuretech-act-i-the-curtain-falls-on-the-hare/

https://www.iansbnr.com/insuretech-act-ii-the-unicorn-and-the-candy-corn/

Operational Flaws

Startup Framework

Startup Framework

Here are some articles that point out important strategic errors made by many startups.

https://www.iansbnr.com/insuretech-builds-castles-in-the-sky/

https://www.iansbnr.com/romanticism-vs-realism-why-some-insuretech-carriers-chose-the-wrong-growth-strategy/

https://www.iansbnr.com/why-successful-insurance-innovation-fails-to-create-value/

Analysis

Startup Framework

Analysis

These articles look at the evaluation frameworks investors and founders use to judge success and how they may be flawed.

https://www.iansbnr.com/how-to-evaluate-tam-an-alternate-framework/

https://www.iansbnr.com/how-to-evaluate-cac-an-alternate-framework/

Press Coverage

Coverage Gaps

Tornado and Earthquake Insurance

Replacement Cost Coverage

"5 Things Homeowners Insurance Doesn't Cover" from Real Simple

https://www.realsimple.com/work-life/money/home-finance/homeowners-insurance-coverage


Replacement Cost Coverage

Tornado and Earthquake Insurance

Replacement Cost Coverage

"How To Estimate Your Home's Replacement Cost" from Business Insider

https://www.businessinsider.com/personal-finance/replacement-cost-estimator

Tornado and Earthquake Insurance

Tornado and Earthquake Insurance

Tornado and Earthquake Insurance

"Do You Need Tornado Insurance?" 

from Sound Dollar

https://www.sounddollar.com/do-you-need-tornado-insurance

"Do You Need Earthquake Insurance?" 

from Sound Dollar

https://www.sounddollar.com/do-you-need-earthquake-insurance

Interviews

Inside P&C: 2/17/22

See below for Ian's interview with Inside P&C discussing the future of insuretech.

Download PDF

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